Casa & atHome is an online property group, comprising a portfolio of real estate websites and mobile applications, including the #1 property portal in Luxembourg, atHome.lu, and the #2 player in Italy, Casa.it.

Investment Year
2017
Sector
Online, Consumer
Location
Italy & Luxembourg
Fund
Fund III
Status
In portfolio

Established in 1996, Casa.it is the number two player in the online real estate advertising market in Italy, servicing over 12,000 agent customers. The Italian residential property market is estimated to be worth over €75 billion annually, and the penetration of online property portals is expected to grow driven by increasing use of real estate agents and digitalisation of agent marketing spend.

Established in 2001, atHome.lu has established a market leading position in the online real estate advertising market in Luxembourg. AtHome benefits from high levels of organic and direct traffic, being visited by 1 in 2 Luxembourg inhabitants every month.

Oakley acquired a majority stake in the Casa & atHome in January 2017, backing the existing management team to acquire the group in a carve-out from its parent company. The investment continues Oakley’s track record of investing in online digital consumers businesses.