Facile.it has built a leading market position in the fast-growing Italian online price comparison market particularly in car insurance. They recently launched several new price comparison product verticals to broaden its revenue base including gas and electricity, broadband, bank accounts and mobile phones. Today, Facile.it helps 2.2 million Italians a month compare prices on key elements of their household expenditure.
Oakley acquired a majority stake in Facile.it in September 2014, investing alongside Facile.it’s founders who will re-invest part of their proceeds.
The transaction builds on Oakley’s experience of the price comparison sector gained through our ownership of Verivox, and further demonstrates our ability to work with entrepreneurs and founder-led businesses to achieve further growth and development.